More than any other vendor you hire for your wedding, the photographer is the one you will contact the most. The other vendors are needed up to the wedding day, but only the photographer will still be working for you after the wedding.
Even during and before the wedding, (s)he is the second wedding coordinator; it is somewhat important for the photographer to at least be a little involved in planning and organizing. What I'm trying to get at is that it is crucial who you choose as your photographer. You should choose someone who you will get along with well as your photographer. Follow these tips on how to choose your wedding photographer:
The personality of the photographer is very important. Are they friendly? Are they reliable? Creepy?? A creepy photographer will guarantee you look nervous in your photos. That's a no-no. If you're not comfortable around someone as a person, you're probably not going to feel comfortable with them pointing a camera at you. Once you have selected a photographer, be sure to schedule a meeting with him/her. Meet and gauge your photographer's personality beforehand. There's nothing like going to a wedding to find out that your photographer is a complete jerk.
Being a people's person is absolutely important when photographing people. The photographer must be able to calm and lead clients to feeling comfortable for photographs. He/she must be able to communicate well to get a good flow going to get all the planned portraits in a timely manner.
2) Photography Style
You want to find out of the photographer's style is something that matches what you envision for your wedding. Every artist has a different eye with which they view the world. You want your photographer to be someone that sees eye-to-eye with you. It's easier to coordinate and work with the photographer when both parties share a mind. When you meet your photographer, you will want to focus on the pictures. There's no point if you're going to get a bunch of images that you would not be happy to make prints of.
It's easy to buy a professional camera then call oneself a "professional photographer." Even raw images from million-dollar cameras require post-processing. Post-processing is where the photographer applies his art and style to the images, it is not a step that can be skipped. Make sure you choose a photographer who has had education and extensive experience in wedding photography. Make sure your photographer has interned and apprenticed for other professional wedding photographers. Every professional needs to pay the dues. You need a photographer that has enough experience to be able to consistently photograph an entire wedding day no matter what happens.